Maternity Dressing Doesn’t Have To Be a Bore: These Places Make It Cool, Comfy, and Fun (2025)

Maternity dressing used to be a pretty depressing affair that left most women compromising their usual style to stay comfortable. But thanks in part to celebrities like Rihanna and Hailey Bieber, maternity style couldn’t be more different with the internet bursting at the virtual seams with on-trend, and yes, comfy, choices—from super-glam dresses to chic nursing tops to the coolest activewear.

To help quicken your search, we’ve drawn on our own experience of maternity shopping while combing the internet for the very best online stores that have pieces to suit every trimester and beyond. We also enlisted the help of fashion journalist Frankie Graddon, well-known for her impeccable taste when choosing pieces, and stylist and founder of The Haute Edit LLC, Amanda Wood. After considering dozens of brands, we landed on this list to give you the best in show.

Our 3 Favorite Retailers

  • Motherhood: A wide range of sizes, prices, and styles make this our best place to buy maternity clothes. From comfortable leggings to postpartum wear, they’ve got you covered for all three trimesters and beyond.
  • Amazon: The convenience of getting diapers, a new bottle shape, and nursing tops in the same order, without ever leaving your couch, can’t be understated. Amazon is one of the best places to buy dresses—for work or your baby shower, and every event in-between, given the affordable price points and two-day Prime shipping
  • Gap: If what you’re searching for is maternity basics, then Gap is the destination. Maternity jeans, plus pajamas, and throw-on-and-go cardigans and tees with a variety of lengths, colors, and styles to choose from.

What to Look for in Maternity Brands

  • Material: Soft, breathable fabrics such as cotton, silk, jersey, bamboo, and modal will stretch with your growing body and accommodate changing sizes better than more rigid materials.
  • Returns and Exchanges: If you aren’t quite sure of your size in maternity clothes and are planning on buying a couple of different options, make sure you check the store’s online return policy first. Most retailers offer free returns within a 30-day-period.
  • Sizing: “When buying maternity clothes, you can usually wear the size you wore pre-pregnancy,” says Wood. If you are shopping non-maternity specific items, “you should buy about one to two sizes up, depending on how far along you are.”

Our Top Places to Shop

Return policy: 30 days free returns | Shipping policy: Free economy shipping over $109 | Size range: XS-3X

Motherhood is your one-stop shop for all things pregnancy, postpartum, and beyond in a wide range of sizes and styles, including maternity swimwear, activewear, and basics.

Return policy: 30 days after delivery, if shipped by Amazon | Shipping policy: Two-day shipping with Prime | Size range: S-5X

While you may have to do some searching to find the best quality and fit—don’t worry, we did the legwork for you with options to shop below—Amazon is a great place to find loungewear, dresses, and sweaters at a wallet-friendly price. It’s worth noting that size ranges vary by brand, we found Xpenyo (up to 5X) and Leggings Depot (up to 3X) had some of the best options.

Return policy: 30 days by post or in-store | Shipping policy: Free in-store and curbside pickup. Free standard shipping over $50 | Size range: Jeans come in short, medium, and long lengths; 25-34-inch waist

Categorized into skinny, jeggings, loose, straight, girlfriend, and overalls, there’s practically every denim style you could wish for but in a maternity-ready fit. The brand also boasts a great range of pregnancy essentials too, such as T-shirts, activewear, and dresses.

Product Picks

Return policy: Returns can be made within 28 days | Shipping policy: Shipping is free on orders over $25 | Size range: XS-L

From leggings to chic oversized shirts, nursing tops, on-trend oversized sweaters, and even black tights, you can pick up almost everything you need for daily maternity outfits. “There are so many great finds at H&M that will surprise you in their quality, fit, and style for maternity wear,” says Wood.

Product Picks

Return policy: 30 days returns policy | Shipping policy: Free standard US shipping on orders over $100 | Size range: XS-3X

PinkBlush has everything from flowy sundresses to bodycon minis, with picks that will still look as flattering postpartum as they do when you're pregnant. The majority of the dresses are XS-XL, but they also have a dedicated section for plus-sized options up to 3X.

Return policy: Returns are free in the U.S. | Shipping policy: Free standard shipping | Size range: 2-16

Seraphine is more on the premium side, but the higher price points are reflected in excellent quality fabrics and designs that will last. It has good variety, too, with sections for occasion wear, swim, evening, sleepwear, and nursing, to name just a few. These are the kinds of pieces to pass on to other pregnant friends, sell on after, or just keep to the side for another possible pregnancy.

Return policy: 30 days free returns | Shipping policy: Free no-rush domestic shipping | Size range: XS-4X

Storq selections—including dresses, leggings, and loungewear—start in size petite and run to 4X, so they’ve really considered a broad range of needs and body types. They also stock essentials for pumping and breastfeeding and a lovely selection of beauty products, including body oils for your belly and bath salts.

Product Picks

Most Trendy

ASOS

Maternity Dressing Doesn’t Have To Be a Bore: These Places Make It Cool, Comfy, and Fun (32)

Return policy: Returns can be made within 28 days, by post | Shipping policy: Standard shipping is free on orders over $50 | Size range: US2-US16

What makes Asos’s maternity section extra special is that you can always pick up some great trend-led pieces in addition to the usual staple shirts and bottoms. Its selection of event dresses and evening pieces is superb and ideal for when you need to dress your bump for a glamorous event.

Product Picks

Return policy: 21 days returns policy and $8 fee | Shipping policy: Free standard shipping | Size range: Denim: 23-34; Ready-to-wear: XXS-XXL

If you’re willing to invest a bit more, “I turn to L’Agence as they have so many great options that will transition from maternity to postnatal,” says Wood. Chicly named ‘Pour la Maman’, L’Agence’s line of below-bump maternity jeans is particularly covetable but there are also dresses, knitwear, and foundational pieces.

Return policy: 30 days returns policy, free exchanges and $10 return fee | Shipping policy: $6 standard shipping | Size range: 0-4 (see size guide)

Maternity label Hatch helpfully separates its luxe offering into first, second, third, and fourth trimesters, alongside categorized sections for everything from jumpsuits and dresses, to sleepwear and swim.

Product Picks

Return policy: 21 days returns policy | Shipping policy: Free standard US shipping on orders over $149 or $15 including duties and taxes| Size range: UK4-UK18

A favorite of Graddon, this UK-based maternity brand is much-loved for its organic cotton and responsibly sourced fabrics and options to rent your favorites. Its website also has a pre-loved section that’s filled with repurposed, recycled, and reloved pieces, of which 50% of net proceeds are donated to Oxfam, a global organization to fight poverty.

Best Non-Maternity Activewear

lululemon

Maternity Dressing Doesn’t Have To Be a Bore: These Places Make It Cool, Comfy, and Fun (48)

Return policy: 30 days returns policy | Shipping policy: Free standard shipping | Size range: 0-20

Lululemon is well known for its great leggings, and its range of ‘Align’ pants are ideal for a pregnancy belly thanks to the Nulu fabric with a soft and stretchy fit. (They’re also high-rise, so they fit well over a bump). The light compression waistband is great for postpartum and after, as well. While not maternity specific, if you size up, many of the oversized pieces in their line will work as maternity wear.

Return policy: 30 days returns policy | Shipping policy: Shipping to the U.S. costs $20 | Size range: S-XL

If you’re a fan of the Housewives of Dubai reality series, you may already be familiar with Mina Roe: the super glamorous maternity label owned by one of the show’s regulars, Lesa Milan Hall. As such, you can expect statement evening gowns (worthy of a reunion show), not to mention casual everyday pieces, including jersey dresses and fun slogan tees.

Best One-Stop Shop

Quince

Maternity Dressing Doesn’t Have To Be a Bore: These Places Make It Cool, Comfy, and Fun (56)

Return policy: 365 days returns policy | Shipping policy: Free standard US shipping | Size range: XS-XL

Quince is one of those brands that somehow manages to tick all the right boxes. It’s sustainable but stylish, high-quality but relatively affordable, and its maternity line is chock-full of easy-to-wear basics. You could buy your entire maternity wardrobe from this brand, from underwear and loungewear to cashmere sweaters and washable silk dresses—even swimwear. If we had to pick a favorite item, it would be the organic cotton overalls, which look incredibly comfortable (plus, there’s just something so cute about a bump in overalls). One more big reason to sing Quince’s praises: Shipping is always free and it accepts returns up to 365 days from the date of purchase.

Product Picks

Return policy: 14 days returns policy | Shipping policy: Local rates apply | Size range: XXS-XL

If you make just one maternity wear investment, it should be a jumpsuit from the comfort-conscious brand Bumpsuit. Founder Nicole Trunfio created her label to offer supportive, simple, stretchy pieces that can be worn before, during, and after pregnancy. The brand also has an entire section dedicated to the delicate postpartum period, including a floaty wide-leg pant aptly named “the Cloud” and a supportive waist wrap.

Return policy: 60 days returns policy | Shipping policy: Standard US shipping $7.99 | Size range: S-XXL and B-I cups

Any solid maternity outfit collection starts with the foundation of good underwear, and we love Kindred Bravely. The brand has all your bases covered, from nursing bras that allow you to quickly and easily feed your baby to the essential Fourth Trimester Panty, which comes with three pockets and two soothing gel packs that can be heated or iced (IYKYK). Items come in a good range of sizes and the brand also has a “busty” bra collection for those with a bigger chest size. Oh, and purchases are FSA/HSA eligible.

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Here are a few tried-and-true products that Byrdie editors swear by for dressing your pregnant body:

Tips for Buying and Styling Maternity Clothes

  • When do you start wearing maternity clothes? Women start to show at different times of their pregnancies, especially with second or third babies, so it all depends on your own experience. However, you may find that for the first three months, you can still wear most of your usual clothes, while you may opt for looser-fitting pieces to stay as comfortable as possible. “I find that most of my clients usually have to start wearing maternity clothes three or four months into their pregnancy,” Wood says.
  • How do you make non-maternity clothes still fit? Clever accessories, such as a waistband extender, will help you get the most wear out of your non-maternity and maternity pants. You can also look for knits, jersey knits, wrap dresses, elasticated waistbands, tunic style shirts, oversized sweaters, side ruching, and blazers that have an angled closure and continue wearing as long as you are comfortable.
  • Should I buy maternity clothes or just a size bigger in my regular outfits? Many pregnant women find that they do a bit of both. You might want to buy a pair of maternity jeans and buy a size bigger in other staples such as shirts and sweaters. “For most of my pregnancy, it was the summer, so I wore oversized or stretchy silhouettes from non-maternity brands,” says Graddon. “Roomy smock dresses and bias-cut slips were also a go-to.”

Why Trust Byrdie

Byrdie Associate Editorial Director Shannon Bauer covers all things beauty and fashion. She did hours of research and worked with fashion experts to create this best-of-the-best roundup. Contributor Esme Benjamin checked and updated this article in 2024 to ensure every detail was correct and each product deserves its place on Byrdie’s list.

Additional guidance was provided by fashion journalist Frankie Graddon and stylist/founder of The Haute Edit LLC., Amanda Woods.

According to ourDiversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough maternity brands from Black-owned and/or Black-founded businesses to meet this percentage. If you know of one we should consider, please email us at contact@byrdie.comand we will evaluate the product ASAP.

Maternity Dressing Doesn’t Have To Be a Bore: These Places Make It Cool, Comfy, and Fun (2025)
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